Social Media Policy
Social Media Policy
While BI would be hopeful that all members would engage with Social Media in a positive and constructive manner, we do recognise that everyone has the right to freedom of speech. BI does however, reserve the right to remove any material it deems inappropriate from its own social media pages.
Below are some helpful and practical guidelines to implement Social Media in a positive and affective manner.
Social Media encourages you to share information and connect with people. When you use Social Media, you should try and build relationships, but you should also be aware not to share confidential information or any personally identifiable information. Protecting privacy and personal information is essential because if you mistakenly post confidential information on a Social Media platform, it will be hard to take down that information completely.
Be Transparent and Disclose
When you talk about BI on Social Media, you should disclose that you either work for BI or are a member of a committee, council or board. Your own contacts may know your relationship with BI, but their network of friends and colleagues may not and you don't want to accidentally mislead someone.
Follow the Law, Follow the Code of Conduct
Social Media lets you communicate incredibly fast and have your message go viral in seconds. This makes it difficult to fix an inaccurate message once you've shared it. The best thing to do is double check all content before you share it, both for accuracy and to make sure to portray the message you are trying to communicate. One of BI’s core values is integrity, and that applies to Social Media as well. We wish for all BI members to hold high ethical standards and that applies to Social Media also.
Make sure you're engaging in Social Media conversations the right way. Don't speak on behalf of BI if you aren't giving an official BI response, and be sure your audience knows the difference. If you see something being shared related to BI on a Social Media platform that shouldn't be happening, immediately inform the media contact in BI. Also, always remember that anything posted in Social Media can go viral, no matter what your privacy settings may be, so be sure you’re only posting content you would feel comfortable showing up online.
Be Nice, Have Fun and Connect
Social Media is a place to have conversations and build connections, whether you're doing it for BI or for yourself. The connections you'll make on Social Media will be much more rewarding if you remember to have conversations rather than push agendas. Social Media is another tool you can use to build the BI brand, just be sure you do it the right way.
Social Media Account Ownership
This section isn’t a Social Media principle, but it's still important enough to be in this policy. If you participate in Social Media activities as part of your role in BI, that account may be considered BI property. If that account is BI property, you don't get to take it with you if you leave the company — meaning you will not try to change the password or the account name or create a similar sounding account or have any ownership of the contacts and connections you have gained through the account. This doesn't apply to personal accounts that you may access, but would certainly apply to all BI-branded accounts created as part of your role. If you have any questions about an account you operate, please reach out to the media team to discuss the account.