Women in Sport
Basketball Ireland has been advocating for the participation of women at all levels, through its commitment to creating more opportunities for female athletes, coaches and administrators.
Sport Ireland has identified four key areas that have emerged as current gaps and future opportunities for women in sport. These target areas are as follows:
- Coaching and Officiating
- Active Participation
- Leadership and Governance
To address the target areas and achieve the identified objectives, we have devised a number of programmes to support and encourage all female participation.
SHE GOT GAME
Dream big… and anything is possible
Basketball Ireland officially launched the ‘She Got Game’ women in sport marketing and participation campaign in 2020. The first stage of the campaign is aimed at 13-17 year olds, and hopes to stop this age group from dropping out of sport. The campaign was launched on International Women’s Day, 2020, and the launch video tracks the journey of young basketball player, Ruth O’Brien, and her journey through school and life as a basketball player. For this element of the campaign, Basketball Ireland’s tag line is “Dream big… and anything is possible” as the video tracks Ruth from training to school to watching her hero, Irish international star, Grainne Dwyer.
This stage of the campaign will culminate in a big ‘She Got Game’ day at the National Basketball Arena in Tallaght on a date which will be confirmed in 2021. The day at the Arena will see girls from 13-17 years of age come to Dublin to take part in a camp with some of the top female coaches in the country for the first part of the day. After lunch, these girls will then get the opportunity to learn from sports psychologists and nutritionists, and also learn from women about the career pathways open to them in Irish basketball – from playing at elite level, to officiating, to coaching, to working in administration. The campaign will continue to roll out throughout 2021.
Behind the Ball interview series
Basketball Ireland announced a new ‘Behind the Ball’ interview series in support of 20x20. The series will feature twenty current and former players, coaches, referees, dual code players, members of the media and females involved in leadership both in Ireland and internationally in a quick-fire interview style. x6 interviews have taken place so far, watch them all back here.
Women in Coaching
We interviewed 21 females involved in coaching in 2021, check out all the interviews here.
Women in Refereeing
We interviewed 9 females involved in coaching from Oct - Dec in 2021, check out all the interviews here.
Bench Talk interview series
Basketball Ireland hosted a 10-part online interview series, Bench Talk, featuring a host of current, former, dual-code and future stars of basketball. Check out some of them below.